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Targeting The Right Customers In Beauty Salon Marketing: 3 Things To Consider
From a marketing perspective, setting up a beauty salon is no different than any other business. Identifying your target market is a vital first step.
September 26, 2022
Every week we share with you useful tips on business improvement and the latest industry trends.
From a marketing perspective, setting up a beauty salon is no different than any other business. Identifying your target market is a vital first step.
Different businesses need to incorporate different strategies into their sustainability efforts. As business operations expand, sustainability should be one of the first things on your agenda.
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With the rapid growth of the beauty industry, many new salons are opening each day. As a result, multiple job openings have sprouted and retaining employees has never been more difficult.
Mobile applications have taken the world by storm. More people use their smartphones to get the latest news or browse on social media. This trend has made mobile apps a necessity for most businesses.
A client database is an integral part of any salon. It is a rich pool of information that has many uses. It can organize client files and contact information. Besides this organization, a client database also contributes to brand marketing efforts.
Insurance might seem like a heavy expense, but it’s nothing compared to the troubles your business would face without them. Today, we will discuss a good baseline of what insurance your salon needs.
Online booking benefits both your salon and your clients. We share some tips to increase online bookings and make the process more efficient for them and your employees.
You can’t stop some clients from leaving, but, with a smart approach, you can attract new ones to replace them, and grow your client base. So, we bring you 14 effective ways to do just that.
Managing a salon often takes more time than you have. With these seven time management tips, you’ll be able to get the most out of your time and lead your business to success.
Building a good reputation takes time and effort, but it pays off. Here are some salon reputation benefits that you stand to gain from all that hard work.
A good receptionist can make all other parts of the salon shine. If you aim to create a more efficient salon front desk process, this is the post for you.
Reviews are essential for all businesses, but they’re sometimes hard to get. In this article, we’ll tell you how to encourage your clients to support your business by leaving them.
You know your business is thriving when you have regular clients. This post reviews five steps you can take to convert new clients into regulars who look forward to visiting you again!
Stagnant revenue and slow growth are signs that your business needs some changes. This post will guide you through five tips on running a more successful salon.
COVID-19 has changed many aspects of the beauty industry, and communication is no exception. This article will give you five actionable tips to help you master the fine art of client communication during the pandemic.
Reputation management is no small feat. In this article, we’ll show you five salon reputation management mistakes to avoid so that your salon gains the recognition it deserves.
If you want to get to grips with missed appointments, you need a cancellation policy. We’ll walk you through the most frequently used types so you can find the best one for your salon.
You don’t need the latest equipment to stand out among your competitors, as long as you nurture great relationships with your clients. We’ll show you five ways to do that by improving customer service in your salon.
A modern client requires so much more than routine service to return to a salon. This post will guide you through six salon client retention strategies guaranteed to draw clients back to your beauty empire.
If you notice a rising trend in clients missing their appointments at your salon, it’s time to implement a salon cancellation policy. Our guide will show you how to write one and what you can do to increase its effectiveness.
Efficient onboarding results in skilled, dedicated employees. Here are six steps we find crucial when onboarding a new salon employee.
Salon clients look for excellent service and a pleasant ambiance. We have 6 tips for client communication for cosmetologists to create a warm and welcoming atmosphere.
To a beauty salon owner, a good reputation is everything. Your clients trust you with their personal appearance, so they need to feel comfortable in your hands. This article will show you what you can do to keep your image spotless in the online world as well.
While you can't avoid complaints from clients altogether, you can learn how to deal with them effectively. We'll help you successfully handle any objection that might come your way and create a satisfied clientele.
To help you keep your beauty salon an organized place where clients show up every time, we’ve compiled a list of 7 helpful tips for minimizing no-shows and cancellations.
To help you run a successful, harmonious salon, we’ve gathered some actionable advice on salon staff management you can start implementing right away.
To manage your business well, you need insight! But we're not going to stop there. Read on a practical example of how to achieve growth in 3 simple steps!
