Effective salon marketing can help your business grow so that you and your team can focus more on what you are best at. Following our little guide can ensure that your marketing initiatives support your passions.
Whether you're already at the first few steps of building your salon business or still in the very early stages of planning, you probably already have marketing on your mind. When you still need to get a solid clientele, marketing your services is the best way to attract new customers, promote your brand, and become more profitable earlier on.
When it comes to marketing anything, it takes time to figure out where to start. The thing is that it can be quite overwhelming, especially since there are so many platforms available to you today. It becomes even more difficult when you realize the amount of competition you have to face. No matter how good your treatments or services are, they won't be able to stand on their own without effective salon marketing ideas.
In today's oversaturated beauty and hair salon landscape, you have to be a little creative with the way you present your business. While a marketing expert can easily put creative ideas into practice, that doesn't mean business owners like you can't achieve results with simple but effective strategies.
Below are some tips you can use to set your salon marketing efforts in motion.
Before starting your salon's marketing campaign, you should first ask yourself a few key questions that will help you better personalize your message and increase your chances of success.
You can start with the following:
Marketing your salon is a time-consuming task, as you'll be doing a lot of writing for your blog and social media, providing constant updates to your customers, taking pictures of your salon and the people in it, etc. The more efficient you become at doing this, the easier everything will be.
It's a good thing there are tools, apps, and software that will help you streamline your marketing efforts. So check out scheduling tools like Sprout Social and Buffer, email marketing tools like Mailchimp and Convertkit, and analytics tools like BuzzSumo and Google Analytics.
More often than not, people use Google to find a salon that is 1) close by, 2) within their budget, and 3) has a stellar reputation.
A very important step in making sure that your salon can be found online is to claim your Google My Business listing and check that the information is current and accurate. It'll be a big mistake if you don't do this, as your entire marketing plan will start on the wrong foot.
Even if you probably didn't enter the salon industry to become an influencer, social media is a crucial part of salon marketing if you want to stand out from the crowd. It can be intimidating, but don't let it throw you off! There are many methods to make social media work for you.
Here are some things you have to keep in mind:
The thing about marketing your salon is that it's so easy to advertise yourself to new clients and leave your current clientele behind. Don't fall into this trap! There's absolutely no one better to persuade to use your services than those you've already convinced in the past.
Salons thrive on repeat business. If you're using an online booking system to get your client's contact information, put that to good use through:
Businesses like salons flourish because of referrals and word of mouth. That's why it's so important for you to provide your customers with an outstanding experience if you want them to recommend you to others without being asked.
For this strategy, why not try the following:
Effective salon marketing can help your business grow so that you and your team can focus more on what you are best at. Following our little guide above can ensure that your marketing initiatives support rather than distract from your passions.
Remember, a little work goes a long, long way. And if you ever need a little boost, Zoyya has you covered!